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Display Advertising – Create Awareness

By on Sep 05, 2009 in Display Advertising

Display Advertising Creates Awareness

Display adverting is a banner ad, video ad, or interactive ad, which appears on a relevant website. These ads are ideal for branding. We can build display ads and choose relevant sites on which to feature these ads. Display ads should always be used in conjunction with PPC ads, as the two complement each other.

Display Advertising raises awareness, and educates the public about your business, whilst PPC then captures the interest sparked by this new knowledge. Numerous studies have demonstrated that PPC and Display Advertising work as a team. One study by comScore showed that the two combined created an 83% lift in conversions (ie. new business), as opposed to a 26% lift from search alone, and an 11% lift from display alone.

About the Author

I have been working in the field of online marketing for 7 years. I began my career in California where I promoted a top Beverly Hills Dental practice. The huge success of this led me to affiliate marketing where I marketed big brands such as Expedia, Zappos, and Ebay. I now focus primarily on raising the profile and customer acquisition of small to medium sized businesses. If you are interested in growing your business, please contact me and I would be happy to discuss how I can help you succeed as I have done so for many others.

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