Pay Per Click
PPC
Pay for Visibility on the Search Engines
PPC stands for Pay Per Clicks, but is also referred to as Search Engine Marketing, otherwise known as SEM or Sponsored Listings. With this highly effective marketing model, you pay to visibility on the search engines. Costs are incurred only once a user clicks on your ad. This means that you invest only in definite leads, not hit-or-miss ads. Search marketing is highly cost-effective and transparent. Whats more is that PPC is a fraction of the cost of direct mail, email, display advertising and the yellow pages and MUCH more effective.
This is because users are actively seeking what you have to offer. The user has already expressed a desire for what you have to offer, and once the user conducts the search, you appear as the answer to that user’s query. If the user likes your ad, he/she will click on the ad and enter your website. It’s important to have the right ad, to get that initial click. We write the ad for you and have a lot of experience in what does and doesn’t work. the next hurdle is the website. It is imperative that you impress the user through your website, otherwise he/she will not pick up the phone and book and appointment. your website is your online image, and it’s important that you present the right one. See websites.
Our goal is to get the highest quantity of targeted relevant clicks at the lowest costs. With years of experience working with major brands, we have proven techniques that make your ads stand out from the herd, get you qualified clicks, that keep your costs at a minimum. The beauty of PPC is that you can target by region, postcode, or any area that you draw on a map. Ads can also be set to run at particular times and days and you can even choose to advertise on particular websites.
A Picture of one of our ads for the Beverly Hills Prosthodontist: Secure Smiles
NOTE this screen shot was taken from London and since the geographic radius is set to L.A. I have used the Google Preview tool
As you can see, our ad (unlike the others) is expandable, so the user can actually see the address and phone number on the page
