Display Advertising – Create Awareness

Display Advertising Creates Awareness

Display adverting is a banner ad, video ad, or interactive ad, which appears on a relevant website. These ads are ideal for branding. We can build display ads and choose relevant sites on which to feature these ads. Display ads should always be used in conjunction with PPC ads, as the two complement each other.

Display Advertising raises awareness, and educates the public about your business, whilst PPC then captures the interest sparked by this new knowledge. Numerous studies have demonstrated that PPC and Display Advertising work as a team. One study by comScore showed that the two combined created an 83% lift in conversions (ie. new business), as opposed to a 26% lift from search alone, and an 11% lift from display alone.